Understanding A2P 10DLC Business Registration

What is A2P 10DLC?

A2P 10DLC stands for "Application-to-Person 10-digit Long Code." It's a system that major U.S. carriers, such as AT&T and Verizon, have rolled out to allow businesses to send application-to-person text messages via standard 10-digit phone numbers. These numbers offer businesses the benefits of high throughput messaging (like short codes) but at a lower cost.

Why Has A2P 10DLC Been Introduced?

The rise in SMS phishing scams and spam messages has made it imperative for carriers to implement a system that ensures that only legitimate businesses can send A2P messages. The A2P 10DLC system seeks to increase trust in SMS messaging, reduce fraudulent activity, and improve deliverability rates for legitimate businesses.

Business Registration Requirement

One of the essential components of the A2P 10DLC rollout is the required business registration. Here's what you need to know:

Mandatory Registration: All businesses wanting to send A2P messages via 10DLC need to register their brand and campaigns with each carrier. It's not just a best practice; it's a requirement.

Trust Score: Once registered, carriers will assign a "trust score" to the business, based on various factors like business type, history, etc. This score determines message throughput rates and, in some cases, content filtering.

Campaign-based Registration: In addition to registering the brand, businesses also need to define and register the type of messaging campaign they plan to run, like marketing, notifications, or customer support. Each campaign type may have different throughput rates and restrictions.

Benefits of Registration: Registered businesses benefit from higher delivery rates, faster message delivery speeds, and increased trust from end-users who can now be more certain that the message sender is legitimate.

Penalties for Non-Registration: Businesses that fail to register or that send messages outside the scope of their registered campaigns face penalties. These can range from decreased delivery rates to complete blocking of messages.

The Registration Process

While the exact process can vary slightly between carriers, the steps generally include:

Brand Verification: Provide information about your business, including EIN or tax ID, business address, and other relevant details.

Campaign Definition: Describe the nature of your messaging campaigns, their purpose, frequency, and estimated volume.

Approval: Once you submit your details, the carriers will verify the information, assign a trust score, and approve (or decline) your registration.

Conclusion

The A2P 10DLC system is a significant shift in the way businesses approach SMS messaging in the U.S. With mandatory business registration, it aims to make the SMS ecosystem more trustworthy and reliable for end-users while offering legitimate businesses the benefits of improved delivery and trust. It's crucial for businesses that rely on SMS for communication to understand the nuances of A2P 10DLC and ensure they are compliant.

AI Executives' Commitment to Compliance

At AI Executives, we believe that success in the messaging domain goes hand-in-hand with a strong commitment to compliance. As the landscape of digital communication evolves, so do the regulations and standards that govern it. Our commitment to this evolution is unwavering.

TCPA Compliance: We understand the intricacies of the Telephone Consumer Protection Act (TCPA) and ensure that our messaging practices adhere to its guidelines, protecting both our clients and their consumers from unsolicited messages and calls.
GDPR Adherence: Respecting the privacy rights of individuals within the European Union is paramount. AI Executives has in-depth mechanisms in place to ensure compliance with the General Data Protection Regulation (GDPR), emphasizing user consent, data protection, and the right to erasure.
A2P 10DLC Regulation: With the roll-out of A2P 10DLC, we've rigorously updated our processes. By ensuring that we, and our clients, adhere to the necessary brand and campaign registrations, we aim to maximize deliverability and minimize disruptions.
Industry Standards: Beyond the highlighted regulations, AI Executives pledges adherence to a multitude of industry standards. We are continuously updating our knowledge and systems in tandem with industry evolutions to serve our clients best.

In a world where regulations are as dynamic as the technologies they govern, AI Executives stands as a beacon of compliance and trustworthiness. Our clients can confidently rely on our services, knowing that we prioritize legal adherence as much as technological innovation.